1990 Pro Set #685 Emmitt Smith (front)
1990 Pro Set #685 Emmitt Smith (back)
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#35
Football & Hockey

Emmitt Smith

1990 · Pro Set · #685
Overall rank
#35 of 50
Year
1990
Brand
Pro Set
Card #
685
Sport
football
Card type
rookie
Wanted Owned everywhere
Raw
$2.03
$1.94 - $2.12
PSA 8
$12.00
$11.27 - $12.73
conf B · n=20
PSA 9
$27.76
$26.05 - $29.47
conf C · n=15
PSA 10
$333
$315 - $352
Fair Market Value · 7-day winsorized median · as of 2026-07-21
Price history

Population Report

Grading census
Total graded
8,423
PSA graded only
PSA 10 population
734
7.3% overall gem rate
Grade distribution · PSA 1 to 10 (all graders)
Grade 10
734
Grade 9
3,108
Grade 8
2,900
Grade 7
874
Grade 6
405
Grade 5
105
Grade 4
26
Grade 3
6
Grade 2
1
Grade 1
0

Why It Belongs

Pro Set printed 1990 into oblivion, yet one card from it still sells on the player. Emmitt Smith's rookie survives as a card people buy because of who he became: the NFL's all-time rushing leader. It belongs here as a lesson in how a great player can outrun even the worst print run. Everybody has 1990 Pro Set. Almost none of it is worth anything. The Emmitt is the exception.

What Every Kid Remembered

Pro Set was the set you could actually afford to buy by the box, so everybody had mountains of it, and the Emmitt Smith rookie was the card worth pulling out of the pile. Emmitt won rushing titles and Super Bowls with the Cowboys, so his rookie was the one you saved. Kids knew most of their Pro Set was worthless, but the Emmitt felt like the keeper. You'd dig through hundreds of commons to organize your Emmitts. It was the good card in the cheap box.

The Hobby Story

Pro Set flooded the market in 1990, printing the entire year in quantities so vast that most of the set is functionally worthless today. Emmitt Smith's rookie, #685 in the update series, is the standout that still trades on player merit at $2-10 raw. His record-breaking career keeps demand alive where the rest of the set languishes in dollar boxes. High-grade copies carry a modest premium. The card is a case study in the overproduction that ended the boom, redeemed only by the Hall of Fame talent printed on it.

Versions & Variations

Emmitt's 1990 Pro Set rookie appeared in the update/series-two distribution. There are minor Pro Set printing and text variations across the massive run, but nothing that drives significant value on the Emmitt. No famous error. Condition is essentially the only variable, and given how many were printed, high grades are the only ones worth pursuing. Don't expect scarcity; expect abundance and grade accordingly.

How to Identify It

Card #685, 1990 Pro Set design with the clean white border and team-color banner, Emmitt in a Cowboys uniform. The back is the Pro Set layout with a photo, bio, and stats. Confirm #685 and the Pro Set branding. The card is common, so identification is straightforward; the value question is condition, not authenticity.

Also Considered

Other cards that competed for this slot in the JW50, and why they didn't make the cut.

1990 Score Emmitt Smith #101
1990 Score Emmitt Smith #101
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The Score Emmitt is the better-looking card by any reasonable measure, sharper photo and cleaner borders than the Pro Set. Plenty of collectors would argue this is the rookie that should carry the moment. It loses the slot because the Pro Set is the one that lived in every 1990 shoebox, and the museum's Emmitt slot is the ubiquity story.

1990 Action Packed Emmitt Smith #34 (Rookie Update)
1990 Action Packed Emmitt Smith #34
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Rookie Update

Action Packed's Rookie Update Emmitt is the premium chase of the 1990 class, embossed gold-foil stock and much tighter distribution than the flagship sets. Real money at PSA 10. It loses the slot because the story the museum is telling with Emmitt is how a superstar redeemed a print run, and Action Packed's low print numbers don't fit that narrative.